Google Analytics for Beginners and Advanced
Lunch and Learn  |  Wednesday, July 14, 2021  |  Online from 1:00 – 2:00 PMIn this deep dive of Google Analytics’ Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro.

Key Takeaways:
– Review of the front end of analytics and what is important to look at
– Review on how set up the admin side
– How to figure out what causes a spike in traffic
– A review of useful tools for marketing

About the Speaker

Ben has 15 years of experience in entrepreneurship and marketing. He has worked as a sole contractor and a leader of 15+ people teams, creating and leading the budget and marketing plans. He has been blessed to win 9 marketing awards and many national PR opportunities; most notably an appearance on the front page of The New York Times.

Reserve Your Spot Now!
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Check out the latest Capital Marketer Podcast
This month Blaise talks with Sarah Hamilton who was this
year’s recipient of an AMA scholarship. Hear what her
career plans are and how she plans on using the scholarship.
Listen Now

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Q&A with Chelsie Jankow
Chelsie had a unique and rewarding experience this year serving as president of our local AMA chapter.

Q. What was your biggest challenge as president during the pandemic year.
A. My biggest challenge was maintaining engagement in a virtual world. Not only did we need to focus on engaging members, but I needed to keep our Board engaged. Communication was key. 

Q. How was this role different than you expected it to be?
A. I never imagined my whole year as President being strictly virtual. I really missed the in-person networking!

Q. What did you enjoy most?
A. The people. I am so lucky to be surrounded by many passionate, like-minded marketers. 

Q. What did you learn from this experience?
A. I learned so much! For one, we are all pretty resilient. With all the changes and challenges COVID brought, the team never wavered. I also learned how to effectively manage aspects of a business I don’t typically manage day-to-day. 

Q. Do you have any advice or words of wisdom for the incoming president?
A. Rely on your team. The Board has so much talent and varied expertise. 
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