Board of Directors

American Marketing Association NY Capital Region

Ali Anechiarico, Co-President

Ali is the Director of Marketing for Teal, Becker & Chiaramonte, CPAs, P.C., the largest CPA firm based in the Capital Region. Ali oversees and implements all marketing initiatives for the firm that are designed to grow the TBC brand and expand the reach of the firm’s portfolio of accounting, tax, and advisory services.  At TBC, Ali leads the Employee Engagement Committee and works closely with staff to feel engaged and connected. Prior to joining TBC, Ali oversaw all marketing initiatives for a leading intellectual property law firm in Albany.  Ali has extensive experience with professional services marketing including event planning, email marketing, advertising, branding, and business development.

Ali has been a member of the AMA New York Capital Region Board of Directors since 2017. She has volunteered her time as the EVP of Sponsorship, VP of Communications, President-Elect, and President. She is on the Board of Directors for the Colonie Chamber of Commerce, and on the Advisory Board for Ithaca College, Customer Experience Program. Ali is also a member of the Marketing Advisory Group for CPAmerica, one of the largest associations of independently owned and managed CPA and consulting firms in the world.

Ali enjoys spending time with her beautiful daughter, gatherings with friends and family, and traveling. She is a big Syracuse basketball fan, Buffalo Bills fan and enjoys the Saratoga racetrack in the summer!

Robert Braathe, Co-President, President-Elect

Robert Braathe is a professor of marketing at several colleges and leads marketing efforts for his company, the Career Service Station. Prior to his teaching career, Robert worked in a variety of roles for Disney, Gap and Apple between 1995 and 2018. He enjoys marketing through LinkedIn, Zoom calls and meeting others for coffee.

Chelsie Jankow, Chapter Advisor

Chelsie Jankow is the Marketing Manager at the New York State Dental Association. Here, she is responsible for implementing integrated marketing campaigns that support NYSDA’s Marketing and Membership departments’ efforts to renew, recruit and retain members. She also spearheads resident initiatives, campaigns, and plans events for dental students. In addition to that role, Chelsie is the marketing liaison and consultant for Jankow Companies, a real estate development company based in Albany, NY. Prior to these roles, Chelsie built marketing and brand awareness programs for a SaS company, which encompassed all aspects of marketing and communications including event and conference coordination, email marketing, social media, customer marketing and more.

Chelsie graduated from the University at Albany with a bachelor’s degree in business administration with a concentration in marketing. She has been an AMA member since March 2017 and on the AMA New York Capital Region board since April 2018. In addition to her work  with AMA New York Capital Region, Chelsie also volunteers with Capital Region Sponsor-a- Scholar, mentoring and empowering underserved, promising students to succeed in high school, college and life. In her free time, Chelsie enjoys spending time with her husband golfing, the beach, and spoiling their ten-pound rescue Morkie.

Gabrielle Liguori, Treasurer

Gabby is currently a Supervisor at Teal, Becker & Chiaramonte (TBC), which is the largest CPA firm based in the Capital Region. Gabby has worked at TBC since 2017 and obtained her CPA license in 2019. At TBC, Gabby spends her time working on audits and reviews for various clients in the Employee Benefit Plan, Manufacturing and Retail industries. She also is a mentor to several staff and senior accountants.

Prior to starting her employment with TBC in 2017, Gabby obtained her Bachelor’s degree in Professional Accountancy and Master’s in Business Administration from Le Moyne College. In her spare time, Gabby enjoys trying out new recipes, catching up on new shows on Netflix, going to the movies and spending time with her friends and family.

Shannon Murphy

Shannon Murphy, EVP Programming

Shannon Murphy is the Marketing Coordinator at Creighton Manning Engineering, LLP headquartered in Albany NY.  She has five years of experience marketing professional services firms. Shannon earned her bachelor’s degree in marketing at the College of Saint Rose in May of 2016—a full year early. Since then, she has earned three certifications: Certified Digital Marketing Professional (CDMP), Professional Certified Marketer (PCM), and Certified Branding and Marketing Manager (CBMM).

In her free time, Shannon likes to go on new adventures with her husband and two Australian Shepherds, and cheer on her Pittsburgh Steelers!

Bill Guthrie, Secretary

Bill Guthrie is an Account Executive for Nexstar Media Group. He is responsible for identifying
and working with both local and national companies to develop marketing solutions to help
grow their business. He does this utilizing various tactics. From the broadcast television side, he
represents both WTEN (ABC) and WXXA (Fox). Digitally, he has both the on-line broadcast
extension of as well as Nexstar Digital. Nexstar Digital is a comprehensive suite of
digital marketing companies and solutions including a Full-Service Digital Agency and a Data
Solutions Group.

Prior to Nexstar Media Group, he spent over 25 years in the printing and paper industry. Most
of those years were spent in business development, customer relations, strategic account
planning and management.

Bill graduated from Hartwick College with a bachelor’s degree in business management.

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