At the American Marketing Association (AMA), we believe in empowering marketers, students, and professionals with the tools and knowledge they need to thrive. But you may have wondered how to utilize your membership in this organization.
In this blog post, I’ll introduce various ways you can benefit from AMA’s extensive library of free resources. With industry insights and community support, the AMA is dedicated to providing you with the essential resources to stay ahead in the ever-evolving marketing landscape.
Explore Our Free Learning Resources (https://www.ama.org/free-for-members/)
From webinars and on-demand training to comprehensive toolkits, the AMA provides our members with an array of free resources. By registering for these webinars or downloading these toolkits, you can gain valuable insights and practical skills to enhance your marketing efforts. I recently added a new course titled ‘Intro to UX for Digital Marketing Success,’ which is perfect for those looking to integrate user experience principles into their digital marketing strategies.
Discover Research and Insights (https://www.ama.org/ama-academic-journals/)
Stay informed of the latest trends and developments in marketing. AMA provides access to a treasure trove of research reports, articles, and case studies that delve into current market dynamics, consumer behavior, and innovative marketing strategies. These insights can help you make data-driven decisions and craft effective marketing campaigns.
Dive into Our Collection of Guides and eBooks (https://www.ama.org/topics/white-paper/)
Guides and eBooks are affordable methods of creating effective content tools for current audiences and allow potential new audiences to discover brands through these helpful online tools. Unlike traditional printed pamphlets or brochures, they can be created much faster and are easily accessible on mobile devices. On our platform, you will find a collection of marketing news articles and research insights focused on Guides & eBooks, providing you with the latest trends and strategies to create compelling content.
Engage with a Vibrant Community (https://www.ama.org/events/?event_type=all)
Connect with like-minded professionals and expand your network through AMA’s vibrant community. Participate in forums, join local chapters, and attend virtual events to share ideas, seek advice, and collaborate with peers who share your passion for marketing.
Take Advantage of Career Development Opportunities (https://jobs.ama.org/)
Whether you’re looking to advance in your current role or explore new career paths, AMA offers resources to support your professional growth. Access job boards and internship opportunities that can help you navigate your career journey and achieve your goals.
Join us as we delve into the various free resources AMA has to offer and discover how you can leverage them to enhance your marketing expertise and career. Stay tuned for insightful articles, expert advice, and practical tips that will help you make the most of what the AMA has to offer.
I hope you find this blog valuable and look forward to seeing you on your path to marketing success.
Welcome to the AMA community!
Reference: https://www.ama.org