At the American Marketing Association (AMA), we believe in empowering marketers, students, and professionals with the tools and knowledge they need to thrive. But you may have wondered how to utilize your membership in this organization. In this blog post, I’ll...

A sponsorship or donation may appear to be a one-sided act of generosity, but in reality, it is a mutually beneficial exchange. Sponsors support a cause through cash or in-kind donations. In return, they receive tax advantages, evidence of corporate social...