Winning the Name Game – How to Create Unforgettable Names
January 13, 2021 @ 1:00 pm - 2:00 pm
Join us as Mollie Young leads us through a step-by-step process of how to create unforgettable names.
About this Event
Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names.
It doesn’t matter if you are naming a healthy snack, a toothpaste, a car, a financial technology or even a new company, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks. Learn how to reach your key audiences thru naming, learn how to ensure the name you choose is trademarkable, and make sure your brands are speaking the right language in this global world.
Key takeaways –
1) How a successful naming project delivers business success
2) How to address audiences from the inside out
3) It’s a global world – are your brands speaking the right language?
4) Important things you can do to make your brand relevant in the current conditions or conditions around the corner
About the Speaker:
Naming & Branding Expert:
Mollie Young co-founded Nametag® International, Inc. in 1987. Nametag International is a globally recognized firm providing clients with the highest quality brand strategy and naming, and has been featured as brand experts in the Wall Street Journal, Fortune, USA Today, Success, as well as at numerous industry and marketing conferences and on media broadcasts.
As a Founding Principal, Mollie has been defining and redefining some of the world’s leading brands for the past 30 years. Her leadership and expertise infuse each project with senior-level attention and experience. Mollie has deep brand marketing experience working with Fortune 100 and Fortune 500 companies. She specializes in the development of global brand and nomenclature strategy and is responsible for client/project continuity. She also serves as the day-to-day contact on every project and will lead the strategic effort, as well as coordinate all team communication.
Capabilities, Experience & Speaking Expertise:
Mollie Young has over 30 years of strategic branding experience, working with many global companies across all sectors including Pfizer, Pepsi, UnitedHealthcare, Cargill, Boston Scientific, General Motors, Land O’Lakes, Procter & Gamble, McDonald’s, General Electric, 3M, Deluxe, Monsanto, General Mills, Honeywell, etc.
She is a frequent speaker and panelist on topics including brand strategy, global naming, corporate and organizational name changes, agribusiness, branding trends and brand research/insights.
About our Sponsor: Excelsior College
Excelsior College is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are – academically and geographically – removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at excelsior.edu.