About this Event
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out, and in this workshop Stan Phelps will showcase the seven ways to leverage what makes you unique and wonder-full in business.
As a result of this session, participants will gain:
- Tools: Get equipped with how to uncover weakness and weirdness in their DNA
- Skills: Understand how to design in order to amplify uniqueness
- Empathy: Gain a deeper appreciation for the need to exceed customer expectations
Audience: This workshop is for senior management and managers who want to improve customer retention, drive differentiation and promote word of mouth advocacy.
Attendees will learn: Actionable ways to enhance positioning in the marketplace.
About the Speaker
Author, Speaker and Experience Architect
Meet Stan Phelps. An accomplished TEDxSpeaker, ForbesContributor and IBM Futurist. He believes that today’s organizations must focus on meaningful differentiation to win the hearts of both employees and customers.
His 20-year career in marketing included leadership positions at IMG, Adidas, PGA Exhibitions and Synergy. The author of seven books, his writing is syndicated on top sites such as Forbes, Customer Think and Suciness2Community.
About the Sponsor
Excelsior College is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are – academically and geographically – removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at excelsior.edu.