Reaching Consumers Across Screens: Convergence of TV, OTT and Digital Video
November 18, 2020 @ 1:00 pm - 2:00 pm
About this Event
Reaching consumers where they are and when they are receptive has always been a critical objective for marketers. First, we had broadcast and cable, and now we have seen an explosion of streaming content choices available at a single click. This is the role of OTT (Over-The-Top): to reach consumers who have expanded their content choices through streaming, and in some cases have moved exclusively to streaming.
In this session, we’ll discuss what OTT and streaming digital video is and how it is changing. We’ll look at where brands both big and small should be jumping in or where it makes sense to give it a pass. We’ll touch on challenges, realities, and how companies can be successful in this evolving medium. And for those of you who are ready, we’ll show you how to get started.
About our Sponsor: Excelsior College
Excelsior College is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are – academically and geographically – removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at excelsior.edu.