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The American Marketing Association New York Capital Region is offering a continuing education certificate of completion series. The Marketing Strategy Certificate is a three series program to enhance your knowledge in the areas of marketing strategy. The program is recommended for any skill level. You must attend all three sessions to receive your completion certificate.

Sessions include:
April 27th – Darcy Knapp: Social Media Marketing for Businesses
May 18th – Daniella Nordin: 5 Components of a Successful Inbound Marketing Strategy
June 8th – Mark Grimm: Why Public Speaking is a Super Power

About the Sessions:
April 27th – Darcy Knapp: Social Media Marketing for Businesses
Learn best practice Social Media Marketing strategies to grow your business!
Learn what it takes to be found on line and how search engine behavior affects your rankings. Learn best practice Search Marketing strategies to grow your business and discover social media marketing and how you can impact your web presence across major search engines through the use of Web 2.0 properties like Facebook, Youtube, Twitter and more!

Topics Include:
• Consumer Behavior
• What it takes to get found on line
• How to drive increased traffic to your Web site through Social Media
• The best way to attract qualified customers
• Pay Per Click Strategy
• Web 2.0
• Social Media Marketing
• Blogs
• FaceBook, LinkedIn, Twitter, & YouTube
• Paid Advertising on FB
• Web marketing trends
• Putting it all together

About Darcy:
Darcy has 20+ Years in online marketing and web management. Business consulting and strategic planning for small/medium business from start up through restart/rebranding. Web Mechanic and Paid Search Analyst, SEO Specialist and copywriter. Guest lecturer at SUNY Albany, CTNH & CTU masters degree programs for online marketing. She is Google Adwords Certified, SEO Presenter Certification by Network Solutions, Automotive Search Marketing Presenter, and a Social Media/Facebook workshop presenter.

May 18th – Daniella Nordin: 5 Components of a Successful Inbound Marketing Strategy
For the last several years, inbound marketing has become more and more popular in the marketing and advertising world. While traditional outbound strategies consist of cold calling and persuading an unknown audience with a sales pitch, inbound marketing focuses on providing value to users. It is one of the best ways to enjoy consistent growth and warmer leads for your business — while also saving you time and resources. If you’re just getting started, knowing the basics is the first step in a successful inbound marketing strategy.

In this session, we’ll show you how to build a successful inbound marketing strategy that integrates five key components: buyer personas, content marketing, Search Engine Optimization, digital advertising, and analytics. You’ll learn:
• How to create buyer personas
• Key content marketing strategies that generate leads
• Ways to ensure your content is optimized for search
• What metrics you should track to revise and iterate for success

About Daniella:
As AVP of Marketing, Daniella Nordin amplifies Carnegie’s thoughtful research, strategic success, and data-driven results. Her passion for data to drives B2B marketing strategies and increases engagement for higher education clients.

Daniella has more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing. Prior to joining us, she helped nonprofits like the Girl Scouts find their audience on the right platforms and the right times. She spent nearly seven years as part of the marketing and communications team at Skidmore College, where she built the social media strategy from the ground up and found creative ways to share student stories.

Daniella earned her bachelor’s degree in communications from The Ohio State University and her master’s, also in communications, from the University at Albany, SUNY. You can hear her broadcast live on Ladies ‘80s every Tuesday night from the Skidmore College radio station on 91.1 WSPN.

June 8th – Mark Grimm: Why Public Speaking is a Super Power
Fear of speaking can be fixed. You don’t need to be 6’8″ or run the 100 in 9.3. You only need the desire and the right coaching. Our entertaining and interactive session will help you confront your fears and have less anxiety, greater confidence and have much clearer presentations. I’ll show you how to properly research the audience and provide insight on becoming more relevant to your attendees. The presentation examines how style, attitude, and passion affect the way people respond to you when speaking. I will not give you a few tips and send you on your way. Instead, I will reveal a new approach to public speaking that can you can take with you and use the rest of your life.

This practical and inspirational presentation is a chance to embrace a new super power and change your life! Clear, tested blueprint on how to become a dynamic speaker, real answers to how to fight nervousness, and a better understanding that being interesting is a skill that needs to be developed.

About Mark:
Former TV news anchor Mark Grimm is a professional speaker, speaking and media skills coach, author, former radio host, award-winning corporate trainer and elected official. He has a long record of dazzling reviews for his hundreds of presentations. Mark conducted one-on-one interviews with Presidents Bush and Clinton and was an adjunct media professor for 11 years.

Mark was chosen “Trainer of the Year” in a 20-county region by the Association for Talent Development and “Entrepreneur of the Year” by the Guilderland Chamber of Commerce.

His book, Everyone Can Be A Dynamic Speaker: Yes, I Mean You!, is his own personal story from nervous presenter to paid speaker. He has a master’s in Communications from Syracuse University and a bachelor’s in English (magna cum laude) from Siena College. He was the two-time voice of Siena basketball.

Don’t miss this one of a kind marketing strategy line-up! Register today!


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