Testimonials are a critical part of your organization’s marketing strategy. However, most struggle with making this type of customer advocacy part of their ongoing marketing efforts. Testimonials allow you to showcase the benefits of your organization to prospects. Testimonials can be made even more powerful with video, as video content is memorable, engaging, and easy to understand. This presentation will cover the importance of testimonials, how to make them more powerful with video, and key video metrics to analyze.

Presentation Objectives and Learning Outcomes:

• The presentation will review the importance that word-of-mouth marketing strategies can have on prospective customers, especially in the form of testimonials from current customers. 
• Attendees will learn tips for asking for testimonials to ensure you are asking the right at the right time. 
• Attendees will also learn about the significance of video content and the power video testimonials can have on prospective customers.