What is public relations, anyway? PR is so closely linked to marketing that the two disciplines are sometimes mistaken as interchangeable. But knowing the differences — when, why and how to mix in PR tactics — can elevate your work and increase your influence as marketers.
Join us May 17th for our Lunch and Learn on all things PR. Chris Colton, Public Relations Director at The Martin Group, will cover:
- Core functions of PR
- Similarities, differences and gray areas between PR and marketing
- PR’s role in managing a brand’s image and communicating its value proposition
- PR tactics that can move the needle for marketers
- Emerging trends