Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over time, brand-building efforts quickly become splintered, ineffective, and at their worst can even erode a brand’s equity.
In this interactive session you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips, best practices and examples from notable brands to help you win the competitive battle in customers’ minds.