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90 million members of Generation Z are coming of age in America right now. They’re entering college, getting their first jobs, buying their first cars and homes. While separated by only a few years, they are a world apart from the Millennial generation that preceded them. They have different motivations and goals. These “Zoomers” are more diverse, more connected, and more influential than any generation in history. Get some insights into what sets them apart from the generations that came before and how you can tap into those differences when you’re trying to engage them.
Key Take-Aways:
1) How does Gen Z differ from Millenials?
2) What motivates Gen Z?
3) How is this generation consuming media and how you can use that media to reach them?
About the Speaker:
Tom Torello is a highly accomplished and innovative senior marketing professional with more than 25 years of experience. His expertise includes strategic marketing planning, media relations, web marketing, social media, crisis communications and marketing management. Tom has nearly two decades of experience in youth marketing including more than 20 years in higher education, holding leadership positions in communications and marketing at Rensselaer Polytechnic Institute, Ithaca College, Pace University,Salem State University and Union College.Tom has spoken frequently at the American Marketing Association’s Symposium for Higher Education Marketing and at various Council for the Advancement and Support of Education conferences.


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