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Memes are everywhere on social media with millions shared each day. Whether it is Bernie Sanders in his chair with those trademark mittens, or Baby Yoda looking cute, memes seem to capture the zeitgeist and enable people to respond quickly online to events happening in the real world, often with humor or pithy comments. Originally a term to describe the spread of ideas or cultural phenomena, the word meme is now very much associated with the viral images that are shared across social media. But where did memes come from and why do they spread so quickly? What does this mean for marketers? And how can we harness the power of memes as part of a content marketing strategy?


About Our Speaker:

Will Trevor is the Assistant Dean and Director of Online Programs at Albany Law School. He is a past president of the American Marketing Association New York Capital Region Chapter and for several years taught the popular Professional Certified Marketer (PCM®) in Digital Marketing program at the Capital Region Chamber. Will was one of the first people in the USA to gain the PCM® certification. With over twenty years experience in marketing, Will has been on both the client and agency side of marketing, variously working in marketing management and consultancy roles. Will also helps organize the annual MARCOM Awards ceremony that showcases marketing and communications talent from across the Capital Region of New York.


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