From Death Wish Coffee to Beekman 1802: Marketing Lessons from the Capital Region’s Top Brands
June 17, 2020 @ 1:00 pm - 2:00 pm
About this Event
In recent years, local companies like Death Wish Coffee, Beekman 1802 and Darn Good Yarn have all have burst through the Capital Region bubble and on to the national, and even global stage. No doubt they are some of the most successful companies to come out of the Capital District in the past decade.
Warren Zeiser, CEO of WeRise Consulting, has been a Strategy Consultant and/or Executive Coach for each of these companies, among many others. Warren will provide a birds-eye view of what it takes from a marketing, branding and strategy perspective to help companies make the leap from “local darling” to national juggernaut.
What are the Takeaways?
Gain some marketing lessons from some of the Capital Region’s top brands- The simple basics from the consultant to top brands like Beekman 1802, Death Wish Coffee and Darn Good Yarn.
- Selling instead of telling. Where marketing goes wrong today
- Your story is important. How you share it is critical
- Does branding really matter?
- How to get the attention of big retailers
Who is Warren Zeiser?
Warren Zeiser is an entrepreneur who has led several companies since the age of 22. He was the youngest ever partner at Horizon Gourmet Foods and helped grow the company to $70mm in annual revenue during his 20 years.
After a successful exit, Warren was then recruited to become the CEO of Mastroianni Bakery and helped save the struggling company and keep the jobs in Upstate NY.
After a 5-year stint in the corporate world, Warren then started, and is the CEO of, WeRise Consulting, where he provides executive coaching and growth strategy guidance to emerging companies. Current and former clients include high-profile brands such as Death Wish Coffee, Beekman 1802, Brooks Bar-B-Q, Darn Good Yarn, Mastroianni Bakery and Schenectady Community College.
About our Sponsor: Excelsior College
Excelsior College is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are – academically and geographically – removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at excelsior.edu.