Do This, Not That: Email Marketing Techniques for 2022 That Work
By 2023 there will be an expected 4.3 billion global email users – about half the world’s population. What’s more, over the last few years email marketing has changed significantly as more time is being spent in our inboxes. In this session, Jay Schwedelson, Founder of SubjectLine.com and CEO of Worldata, will guide you through the latest best practices for this year to cut through the noise and ensure your emails are making an impact. He’ll zero in on how to increase open rates with a few easy tweaks, key ways to get more responses on email offers and how you can improve email marketing ROI this year.
Key takeaways include:
• Words you can implement into your subject lines today to increase open rates
• How using characters such as brackets can make subject lines more impactful
• The best days and ideal frequencies for sending emails
• Key pitfalls to avoid
• Insights into what’s keeping recipients from making it to your offer landing page and how to combat that
About Jay Schwedelson
Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. Having led Subjectline.com through 11 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters.
Jay also serves as the President and CEO of Worldata, responsible for leading the overall organization. For over 45 years Worldata has served as an industry leader in direct response marketing solutions.
In addition to his corporate roles, Jay plays a significant part in sharing thought leadership throughout the industry. Jay has keynoted and presented for over 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.