Cyber Security 101 for Marketers
December 16 @ 7:30 am - 9:00 am
About this Event
Cyber security may be the last thing on your mind as a marketer. But if your organization has a website, sends and receives emails, uses social media, or has a database of prospect and customer information, securing all of that is something you’ll want to consider! The ability to leverage prospect and customer data is a key element of your marketing program. If you’re not complying with privacy regulations, it could cost you – GDPR violation fines can be as much as 20 million euros or 4% of the organization’s global revenue. Join this talk on cyber security basics that will help you identify considerations for privacy and cyber security as a marketer.
• Cyber security basics for everyone
• Considerations for complying with privacy requirements such as GDPR
• Tactics you can use to protect data
• Who should be on your data protection team
• Resources to help your organization improve cyber security
Learn about our speaker:
Laura MacGregor is the Senior Director of Marketing for the Center for Internet Security, Inc. (CIS), where she brings an enterprise-wide perspective to define and execute key marketing strategies. She has more than 15 years of experience in B2B marketing and joined CIS in 2017.
MacGregor was initially responsible for executing the organization’s first-ever advertising campaign and for creating a cloud security marketing program. Following her promotion to Senior Director of Marketing in 2019, she drives the overall marketing strategy including branding and messaging, website and content, lead generation, advertising, and events.
Prior to joining CIS, MacGregor was a Senior Product Manager for industrial B2B media at IEEE GlobalSpec and for aerospace design methodologies with IHS ESDU. She also held the role of Market and Community Development Manager at GlobalSpec, with responsibility for both building out the organization’s prospecting strategy and running an online discussion community for engineers.
MacGregor holds a Bachelor of Science degree with a concentration in Marketing and Management Information Systems from Rensselaer Polytechnic Institute (RPI) in Troy, New York. She also earned a Master of Arts in Communications from The College of Saint Rose in Albany, New York.