About this Event
Cybersecurity may be the last thing on your mind as a marketer. But if your organization has a website, sends and receives emails, uses social media, or has a database of prospect and customer information, securing all of that is something you’ll want to consider! The ability to leverage prospect and customer data is a key element of your marketing program. If you’re not complying with privacy regulations, it could cost you – GDPR violation fines can be as much as 20 million euros or 4% of the organization’s global revenue. Join this talk on cybersecurity basics that will help you identify considerations for privacy and cyber security as a marketer.
• Cybersecurity basics for everyone
• Considerations for complying with privacy requirements such as GDPR
• Tactics you can use to protect data
• Who should be on your data protection team
• Resources to help your organization improve cyber security
Learn about our speaker:
Laura MacGregor is the Vice President of Marketing for the Center for Internet Security, Inc. (CIS), where she brings an enterprise-wide perspective to define and execute key marketing strategies. She has more than 15 years of experience in B2B marketing and joined CIS in 2017.
Laura was initially responsible for executing the organization’s first-ever advertising campaign and for creating a cloud security marketing program. As VP, she drives the overall marketing strategy including branding and messaging, website and content, lead generation, advertising, and events.
Prior to joining CIS, Laura was a Senior Product Manager for industrial B2B media at IEEE GlobalSpec and for aerospace design methodologies with IHS ESDU. She also held the role of Market and Community Development Manager at GlobalSpec, with responsibility for both building out the organization’s prospecting strategy and running an online discussion community for engineers.
Laura holds a Bachelor of Science degree with a concentration in Marketing and Management Information Systems from Rensselaer Polytechnic Institute (RPI) in Troy, New York. She also earned a Master of Arts in Communications from The College of Saint Rose in Albany, New York.
About the Sponsor:
Excelsior CollegeExcelsior College is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are – academically and geographically – removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at excelsior.edu.