Cut Through the Noise: Create Authentic Messages in a Sales Saturated Feed
July 15, 2020 @ 1:00 pm - 2:00 pm
About this Event
- Influencing through authenticity
- Building trust with your followers
- Showing ‘behind the brand’ to connect to your audiences
- Keeping attention vs getting attention of followers
- Content overload – quality vs quantity of posts
Who is Jess Sheridan?
Jessica Sheridan was born and raised in the Capital District. After high school, Jessica attended Hudson Valley Community College for Business Administration. While looking to obtain for a more focused degree, she decided to turn her love of hospitality from a hobby into a career.
Jessica moved to Rhode Island in order to attend Johnson & Wales University for Hotel and Lodging Management. She received her Bachelor’s degree and began working in the hospitality and luxury goods industry in Boston, in Operations for Tiffany & Co. in their newly opened store on Newbury Street. After several years with the Tiffany & Co., Jessica was excited to return home and continue advancing her career while being close to her family.
She joined Redburn Development in 2018 in Operations and her role began to grow alongside the company. In her current capacity in Marketing and Community Relations, Jessica helps to grow Redburn’s presence in the community while building strong connections. Through managing their social media, she has helped launch Redburn and their Live In Albany portfolio into a ‘must-follow’ on social media and turn interest into profitable commercial and residential leases.