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You have a lot in common with many of the world-class innovators and creators. This talk will remind you of your innate capabilities and provide guidance on your path toward a better future – an inspiring talk on the myths and folklore that prevent teams and individuals from producing their best work, and an explanation of the techniques and best practices to drive world-class innovation and creativity. Learning how to better innovate and create will help you provide greater value to yourself, your family and organizations. Every company needs innovation and creativity to remain competitive – especially in today’s world. Building a culture of creativity and driving innovation doesn’t happen by accident, nor does it happen by magic. The talk provides lessons common to the best innovators, all of which are relevant to professionals engaged in marketing products and services.

Learning objectives
In this informative session, audience members will be able to:

  • Apply what NASA taught us about becoming a creative genius {again}
  • Explain the importance of creativity
  • Hear the myths and folklore that impede our progress
  • Understand the advantages of working within constraints
  • Apply best practices to improve creativity

About our speaker:

Thomas Triumph helps companies grow by collaboratively helping them reinvent their business, product development, and marketing. Along the way he’s helped large Fortune 500 organizations act nimbly and small entrepreneurial companies scale. He’s been a participant in two global technology revolutions—and has been part of some remarkable success stories (and some misfires), and he’s the author of the book Evolve or Die: Lessons for World-Class Innovation & Creativity.

Tom fulfilled a childhood dream of living aboard an ocean research ship and tending to the mini-sub (Cousteau was on the Board), wrestled in the Olympic trials, and helped oversee the design and fabrication of the largest composite hovercraft ever built in the US. He resides in North Carolina and is an ultrarunner who envies Tom Hanks’ long run as Forrest Gump.


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