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As marketers, we’re often pulled in many different directions when developing and executing strategies for our companies or clients, especially when part of a small marketing teams or owning a small business. When responsible for many facets of a strategy — from graphic design to social media management to website optimization — tools are critical in getting your work done well. This session will introduce you to new marketing software as well as fresh ways to utilize your beloved tools to help you maximize your productivity, even while regularly switching your marketing focus. Some tools that will be discussed include…

  • Loomly
  • Forekast
  • Hotjar

Presented by: Brittany Lawton


Brittany Lawton is the Founder + Managing Director of Highly Caffeinated Marketing LLC. She started her business in 2016 after recognizing the lack of streamlined and simple marketing solutions for small businesses. Many business owners are spread thin with day-to-day responsibilities and relying on a myriad of vendors for their businesses’ marketing was time-consuming, frustrating, and unnecessary. As a “Jill of all trades,” Brittany prides herself on serving as a trusted advisor to her clients and developing a unique approach to each business’s marketing needs. She holds a bachelor’s degree in Business Administration — Marketing from Saint Leo University and is currently pursuing her MBA specializing in Marketing at the same institution. As you may have guessed from her business name, Brittany loves coffee and can often be found sipping a cold brew.


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