News
American Marketing Association NY Capital Region
“Reengage and Reconnect”: The Future Shape of Marketing Summit 2020
By: Tina Vasquez As the world changes, so does the way we engage and connect as people and as businesses. This current pandemic has resulted in a universal shift and has led marketers to continue [...]
Marketing to Gen Z: The #1 Tip
By Tina Vasquez Have you ever used a beeper, flip phone…yellow page directory? If the answer is yes, then you probably don’t fit into the demographic cohort of Generation Z. These post-millennial youth, born from [...]
FOCUS GROUPS: A NEW FOCUS AT OVERIT MEDIA
Leading Capital Region marketing agency, Overit Media, has a new market research & focus group facility that many companies in the area will want to utilize in order to gain market insights, says Volunteer AMA [...]
THE CMO FORUM: WHAT’S HOT IN MARKETING IN 2019?
BY ANNA VARNEY On January 31st, the American Marketing Association New York Capital Region hosted the first 'CMO Forum: What's HOT in Marketing in 2019?', which was held at the innovative and attractive Urban Co-Works [...]