News

The November 2021 newsletter from the American Marketing Association Capital Region chapter includes a letter from our President, Ali Anechiarico, and update on upcoming events, an article about digital marketing, and more! Click the button [...]

The October 2021 AMA newsletter includes information about AMA Marketing Week, an invitation to share your #whyama, information about our upcoming in-person networking event and so much more! Read Newsletter  

The September AMA newsletter is out. Learn about the AMA virtual digital conference and AMA Marketing week coming this October, and Meet Tom Torello, chapter volunteer and race horse enthusiast! Read Newsletter

Q&A with Ali Anechiarico AMA NY Capital Region Chapter President   Q. What made you decide to run for president? A. I wanted to give back to the marketing community. [...]

                Now is a Great Time to Volunteer. This month marks the beginning of the fiscal year for the AMA NY Capital Region chapter. As we embark on this [...]

Google Analytics for Beginners and Advanced Lunch and Learn  |  Wednesday, July 14, 2021  |  Online from 1:00 - 2:00 PMIn this deep dive of Google Analytics’ Universal Analytics, IQ Certified Ben Holland discusses what [...]

American Marketing Association Capital Region Chapter Announces 2021/2022 Officers Albany, N Y: The American Marketing Association (AMA) Capital Region Chapter has officially announced it’s 2021/2022 officers. The officers of the Association were voted on by [...]

Hello Capital Region Marketing Community, Summer is an exciting time for our chapter as July kicks off the start of a new board year. This year looks a little different from years past – there [...]

By: Tina Vasquez As the world changes, so does the way we engage and connect as people and as businesses. This current pandemic has resulted in a universal shift and has led marketers to continue [...]

By Tina Vasquez Have you ever used a beeper, flip phone…yellow page directory? If the answer is yes, then you probably don’t fit into the demographic cohort of Generation Z. These post-millennial youth, born from [...]

Leading Capital Region marketing agency, Overit Media,  has a new market research & focus group facility that many companies in the area will want to utilize in order to gain market insights, says Volunteer AMA [...]

BY ANNA VARNEY On January 31st, the American Marketing Association New York Capital Region hosted the first 'CMO Forum: What's HOT in Marketing in 2019?', which was held at the innovative and attractive Urban Co-Works [...]