News
American Marketing Association NY Capital Region
Letter to the Community From the President
Hello Capital Region Marketing Community, Summer is an exciting time for our chapter as July kicks off the start of a new board year. This year looks a little different from years past – there [...]
“Reengage and Reconnect”: The Future Shape of Marketing Summit 2020
By: Tina Vasquez As the world changes, so does the way we engage and connect as people and as businesses. This current pandemic has resulted in a universal shift and has led marketers to continue [...]
Marketing to Gen Z: The #1 Tip
By Tina Vasquez Have you ever used a beeper, flip phone…yellow page directory? If the answer is yes, then you probably don’t fit into the demographic cohort of Generation Z. These post-millennial youth, born from [...]
FOCUS GROUPS: A NEW FOCUS AT OVERIT MEDIA
Leading Capital Region marketing agency, Overit Media, has a new market research & focus group facility that many companies in the area will want to utilize in order to gain market insights, says Volunteer AMA [...]
THE CMO FORUM: WHAT’S HOT IN MARKETING IN 2019?
BY ANNA VARNEY On January 31st, the American Marketing Association New York Capital Region hosted the first 'CMO Forum: What's HOT in Marketing in 2019?', which was held at the innovative and attractive Urban Co-Works [...]