News
American Marketing Association NY Capital Region
June 2021 Newsletter
Google Analytics for Beginners and Advanced Lunch and Learn | Wednesday, July 14, 2021 | Online from 1:00 - 2:00 PMIn this deep dive of Google Analytics’ Universal Analytics, IQ Certified Ben Holland discusses what [...]
July 2021 Newsletter
Now is a Great Time to Volunteer. This month marks the beginning of the fiscal year for the AMA NY Capital Region chapter. As we embark on this [...]
American Marketing Association Capital Region Chapter Announces 2021/2022 Officers
American Marketing Association Capital Region Chapter Announces 2021/2022 Officers Albany, N Y: The American Marketing Association (AMA) Capital Region Chapter has officially announced it’s 2021/2022 officers. The officers of the Association were voted on by [...]
Letter to the Community From the President
Hello Capital Region Marketing Community, Summer is an exciting time for our chapter as July kicks off the start of a new board year. This year looks a little different from years past – there [...]
“Reengage and Reconnect”: The Future Shape of Marketing Summit 2020
By: Tina Vasquez As the world changes, so does the way we engage and connect as people and as businesses. This current pandemic has resulted in a universal shift and has led marketers to continue [...]
Marketing to Gen Z: The #1 Tip
By Tina Vasquez Have you ever used a beeper, flip phone…yellow page directory? If the answer is yes, then you probably don’t fit into the demographic cohort of Generation Z. These post-millennial youth, born from [...]
FOCUS GROUPS: A NEW FOCUS AT OVERIT MEDIA
Leading Capital Region marketing agency, Overit Media, has a new market research & focus group facility that many companies in the area will want to utilize in order to gain market insights, says Volunteer AMA [...]
THE CMO FORUM: WHAT’S HOT IN MARKETING IN 2019?
BY ANNA VARNEY On January 31st, the American Marketing Association New York Capital Region hosted the first 'CMO Forum: What's HOT in Marketing in 2019?', which was held at the innovative and attractive Urban Co-Works [...]